It’s using creators as marketing vehicles because they’ll not only be asking for support from fans, but they will in turn be telling fans to spend V-Bucks, where Epic is getting 95% of those purchases that may not have otherwise been made if creators weren’t whipping their fanbases into spending frenzies. This is also more than just benevolence from Epic. And of course for creators who already have massive fanbases like Ninja, Lupo, Tfue, Myth, etc, this could be very lucrative indeed if any of their millions of online followers “support” them, as those V-buck purchases could add up very quickly at that scale. When you compare this to say, Twitch Prime subscription, where fans pay $5 a month and $2.50-3.50 of that goes to the creator, and the other portion to Twitch, it’s not great, given that it’s a 5% royalty, and yet, again, it’s better than nothing, so there’s really no reason not to apply. 10,000 V-Bucks is about $100, depending on what bundles you buy, so you could get people to spend 50,000 V-Bucks, an amount Epic was giving out as a grand prize for Summer Skirmish, and that nets you a whole….$25. But $5 for every 10,000 V-Bucks supporters spend is not going to add up terribly fast, especially for smaller creators. As for whether this entire program is actually a good deal for creators, I mean, it’s free money, so fundamentally it’s better than nothing.
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